The Ada architecture unleashes the full glory of ray tracing, which simulates how light behaves in the real world. With the power of RTX 40 Series and third-gen RT Cores, you can experience incredibly detailed virtual worlds like never before.
NVIDIA DLSS 3
Max FPS. Max Quality. Powered by AI.
DLSS is a revolutionary breakthrough in AI graphics that multiplies performance. Powered by the new fourth-gen Tensor Cores and Optical Flow Accelerator on GeForce RTX 40 Series GPUs, DLSS 3 uses AI to create additional frames and improve image quality.
Victory Measured in Milliseconds
NVIDIA Reflex and GeForce RTX 40 Series GPUs deliver the lowest latency and best responsiveness for the ultimate competitive advantage. Built to optimize and measure system latency, Reflex provides faster target acquisition, quicker reaction times, and the best aim precision for competitive games.
Get next-level AI performance on GeForce RTX.
Discover the RTX AI advantage. From enhanced creativity and ultra-efficient productivity to blisteringly fast gaming, the ultimate in AI power on Windows PCs is on NVIDIA RTX and GeForce RTX.
Your Ideas, Accelerated by NVIDIA Studio
Take your creative projects to the next level with NVIDIA Studio. Powered by new dedicated hardware, RTX 40 Series unlocks unmatched performance in 3D rendering, video editing, and graphic design. Experience feature-rich RTX accelerations in top creative apps, world-class NVIDIA Studio drivers engineered to provide maximum stability, and a suite of exclusive tools that harness the power of RTX for AI-assisted creative workflows.
The Dream Stream
Steal the show with incredible graphics and high-quality, stutter-free live streaming. Powered by the 8th generation NVIDIA Encoder (NVENC), GeForce RTX 40 Series ushers in a new era of high-quality broadcasting with next-generation AV1 encoding support, engineered to deliver greater efficiency than H.264, unlocking glorious streams at higher resolutions. Plus, exclusive optimizations in your favorite live streaming apps give your audience your best—every time.
Your AI-Powered Home Studio
The NVIDIA Broadcast app transforms any room into a home studio—taking your live streams, voice chats, and video calls to the next level with powerful AI effects like noise and room echo removal, virtual background, and more